Chad Keim CRPC®

Financial Planner

Celebrating his 25th year in the industry, Chad brings his experience, insight, and direction with the foundation of Keim Financial Group.


For four generations the Keim family has called Sturgis home, establishing and promoting local business and relationships within the community and beyond. With successful ventures as a young kid, Chad has always had a passion for business, and people. Chad's vision for Keim Financial combines his experience as a financial planner, his commitment and loyalty to his clients, and his desire to offer customized solutions in retirement and investment planning to individuals and their families. The vision for Keim Financial is to Invest in you, making your future your own.

Prior to founding Keim Financial Group, Chad helped to launch a successful financial services firm within the banking industry and served in the capacity as president for over 20 years. Chad provided tailored service and insight to both his clients and advisors alike, establishing the firm as one of the leading financial planning practices in southwest Michigan. Prior to this, Chad worked at Edward Jones. He earned his bachelor's degree in business administration with a minor in finance from Western Michigan University, as well as went on to receive his Chartered Retirement Planning Counselor certificate from the College of Financial Planning.

As a highly respected professional amongst peers and clients, Chad's goal is to help families navigate their futures seamlessly through comprehensive financial services, with a specialty in retirement planning. When Chad is not helping clients, he serves on the board of Bloom, an animal welfare nonprofit providing outreach services to families and animals in need. His passion is both traveling and boating, and you may find him out on the water whenever he gets an opportunity. Chad shares his love of water and animals alike with his wife, Anna, their children, Drew and Palmer, and three very spoiled Bernese Mountain Dogs.

Anna and ChadKeim Family